In this NEWS episode of Business Video Insider we’ll cover a Facebook Live Streaming video development you’ve probably never heard about. A February 18, marketing insight from Entrepreneur… Our video leader to watch is Gary Vee, our business video inspiration comes from Forbes, and the tip we’ll cover this time is about lights for video. Let’s go!
Welcome to Business Video Insider NEWS. We’re here to help small business using video… when you’re not in the video business.
Topping the news is an Apple Insider story about Facebook’s plans for video. Sure, you know there’s video on Facebook and even live streaming. But the next step is to get those Facebook Livestream videos to play on our TVs at home. The social network last Tuesday announced a new app for set-top boxes, including Apple TV, Amazon Fire TV and the Samsung Smart TV. The app will let you watch the same kinds of video you can already find on Facebook, but now it’s on your TV screen.
Dan Rose, Facebook’s VP of Partnerships, announced the new app at the Code Media conference at the Ritz-Carlton in Dana Point, Calif.
On February 18 Entrepreneur dot com ran an article called “5 Business Strategies To Boost Your First Quarter Sales.” Not only was video mentioned first, Entrepreneur points out that “Video is the highest-converting content format due to its unique ability to engage both the visual and audio senses of your audience.” They went on to emphasize, “Studies suggest that adding a video to a landing page can increase conversion rate by 80 percent, and a video in an email increases click-through rate anywhere from 200 to 300 percent. … 92 percent of mobile video consumers share videos with others, 75 percent of online video viewers have interacted with an online video ad this month and 52 percent of marketing professionals name video as the type of content with the best return on investment (ROI).”
Our featured Video Leader —
is Gary Vaynerchuk. Or Gary Vee. Not only is he a best-selling author with 4 Amazon and NYT bestsellers, he has been using video to reach new markets for more than a decade. Just out of college, Gary grew his family wine business from a $3M to a $60M business in just five years. Now, he runs VaynerMedia, one of the world’s hottest digital agencies.
This guy does daily videos and engages with his audience like very few others do. He motivates entrepreneurs but his focus goes to the business and accomplishment side of things, more than just getting you in a good mood so you feel better about tackling things.
I’m a Gary Vee fan and, if you don’t mind the occasional f-bomb as a part of his frank, direct conversations, I’d recommend starting with his YouTube channel. Click videos, and sort by “Most Popular.” Then watch a few of the more popular videos and you’ll get a solid feel for what Gary Vee has to offer.
-Last Tuesday Forbes ran a story titles “What GM’s Live Video Says About Content Marketing Strategy In 2017” – The article discusses how last January GM was the first automaker to use Live Video on Facebook. And while the number of viewers pales in comparison to TV ads, the Facebook market is much more engaged and much more likely to buy the specific thing they’re watching in the video.
Now I realize that there probably aren’t folks from Ford or Chrystler watching this newscast, but I know my target audience of entrepreneurs doing their own video marketing in-house. For people like you (and me) we don’t have the big research departments and giant budgets. We have to get our information and inspiration by watching the best practices of the big guys. Following the lead of successful companies and individuals is a great way to go.
Granted, these days industry giants do fall behind and get passed by young companies who jump on the new technology first. Consider companies like Kodak. But when a big company like GM, who’s fully entrenched in traditional advertising like TV, dips their toe into livestreaming, that’s a big deal. And it’s a big hint to us that we need to step up while there’s still a chance to reach our audience before we get drown out by everybody joining the video ranks.
So if you’re only watching videos, like this one, and you haven’t created any online videos or streaming Facebook videos, it’s time to use the GM example as inspiration. Or feel free to be inspired by Business Video Insider.
-It’s time for 1 more thing and that’s just the tip. So the tip this time is to always add lighting to your videos. The way cameras work, they always give you better results if you have lots of light. And then, if you add light, your skin is gonna be shiny. That means you need to wear makeup. That goes for you too gentlemen. You go on video with no makeup, even with the cleanest skin ever, you’re gonna look greasy and sweaty. Just use a foundation powder that matches your skin color.
That’s it for this news episode of business video insider. If you have any questions about doing your own videos, any kind of videos, in house to help promote your own small or medium business, just ask. Post questions below the video on Facebook or YouTube, or email Questions@LarryBecker.tv
I’m Larry Becker. Thanks for watching.