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There are an overwhelming number of video editing options. People ask about iMovie or Final Cut and I say STAY AWAY! And Premier Pro is great for video pros but there are reasons I recommend against each of these options. Oh, and the bizarre small-head, big shoulders image in my video thumbnail is also a part of today’s video. Enjoy.

Show Notes:

Why ScreenFlow?

When it comes to video editing, there are tons of options. I use Screenflow. If you use something else, or if you’re not editing yet but thinking about it, you should watch this video.


Hey, I’m Larry and I want to talk with you about all the video editing options and why I kicked them all to the curb except 1. Screenflow. And I think everybody watching this video should use Screenflow too.

Let me say right up front, I’m not being paid by Telestream, the makers of Screenflow, for this video. It’s my real opinion and what I’ll share with you today are the real reasons you should be using Screenflow too. Even if it means buying a Mac, since Screenflow isn’t available for PCs.

So am I saying everybody should be using Screenflow? Yeah. Everybody in my audience. I teach smart business people who aren’t in the video business, how to do their own simple business videos. Basically I’m teaching video beginners how to make videos that look like pro productions, with the smallest reasonable investment of time and money. I don’t teach people who want to be film school pros. I’m not teaching movie making. I’m not teaching people how to get into the video business. So with my audience, Screenflow is the best. And there’s no close second.

But I’m not just gonna just leave it at that. I have solid reasons to back it up. So let’s compare Screenflow to some of the other options out there. Like I said, there are a bunch of options but I’ll cover the best known ones.

Final Cut from Apple. That was the industry standard for pros for quite a while. TV Stations, commercial ad agencies, and movie studios all standardized on Final Cut and then a few years ago, Apple changed their program entirely. They changed the interface and eliminated functions. Companies not only had to relearn how to do things, they found that there were things they couldn’t do at all any more. These days it’s hard to even find a pro production company that uses Final Cut. Everybody moved to Adobe Premier Pro Because Adobe updates add on to existing functions, they don’t break your workflow in the process.

So why don’t I recommend Adobe Premier Pro if it’s what all the pros are using? Until I left my studio job earlier this year, I managed a team of video professionals in a multi-million dollar studio operation and you better believe we used Premier Pro. It could do everything we needed it to do. And if we needed special effects, Premier Pro integrated beautifully with the best special effects software out there, Adobe After Effects. If you’re running a pro studio, you’re using Adobe Premier Pro and After Effects. But my audience isn’t running a pro studio. They’re running unrelated businesses and they just use video as a marketing tool.

Simple options, like YouTube’s video editor, come up from time to time. And while that’s better than no editing at all, it can’t quite do enough to really be a viable option.

Another simple option that I hear people asking about is iMovie from Apple. Nope. I used to use iMovie myself. Edited simple videos in it every day. But one of their updates totally changed iMovie’s functionality and crippled the software. It could no longer do everything it used to do. In short, I don’t trust iMovie and it simply can’t do everything Screenflow can do. And for that matter, even Adobe Premier Pro can’t do one really important thing Screenflow does. Video screen capture.

Screenflow was originally released as a screen capture program, and it also happens to be an awesome video editor as well. I edit all my videos in Screenflow. I created this lower thirds package in Screenflow and I even have a tutorial video all about how I did it, in my YouTube videos. When I wanted to update my lower thirds recently, I did it in Screenflow. My video opening sequence was created entirely in Screenflow. All my on-screen visual aids are created in Screenflow or created in a graphics program like Photoshop and then handled in Screenflow. I use built in audio and video filters to enhance my videos. If I need to, I can be a cartoon with a single click. Or I can make a simple adjustment and appear capable of doing fitness videos, all in Screenflow. I don’t use any other video applications for 99% of my work. Screenflow can even do greenscreen.

Every once in a while I do want to go a little gonzo with some impressive video graphics package and in those cases, I’ll usually buy an After Effects template from Video Hive and render the video using After Effects, and later import it into my Screenflow project. That’s what I did for the opening sequence for some of my training videos. But with my daily videos I don’t have time to work on that kind of stuff, so everything I do is done in Screenflow.

The program is just $99 and every year or two when they do a major upgrade to the program, that’s $30 or $40 bucks. And if you pay for premium support, just $30 bucks, you can talk to a human on the phone when you have a problem with Screenflow.

There are a lot more reasons Screenflow is the best option for non-video companies, but let me put it this way… Screenflow can do absolutely everything my clients and I need a video editing application to do, it’s simple to learn, it’s affordable, it’s well supported, it can do greenscreen and screen captures, it can screen capture video and audio from iPhones and iPads, and rendering finished, high quality video is really fast.

If this kind of advice is helpful and you’re thinking about doing your own business videos, you’ll love the free gift I created for you. It’s a video called “10 Tools to Help Any Business Do Your First Pro-Looking Video In-House.” It’s a 10 minutes long and it will help you get started on your very first video for your business.

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