If you want to use videos for business you’ll have the biggest impact if you’re smart and believable. Here are 7 secrets to seem smart on your business videos.
If you’re doing videos for your business to make more money, you’ll have more credibility if you come across as smart and an authority. Today I’ll share 7 ways to seem smart on video.
A quick programming note here… Yesterday was Memorial Day here in the US and even though it’s a holiday, I had planned to stick with my promise to upload a video every weekday. One of my OTHER projects was to create a playlist on my channel that’s a collection of many of the videos I’ve done for other company channels like B&H in NY, Canon USA, The National Association of Broadcasters, Kelby One and more. So I added a couple hundred videos to that list.
I know when I post my own new videos a tweet goes out and a notification goes out to my subscribers, but I didn’t realize that this would send out a Tweet for every video I added from OTHER channels to that new playlist. So first. Sorry. AND that’s why I didn’t go ahead with my regular daily video tip.
On the bright side of things, I now have a playlist that shows the millions of views I’ve gotten in recent years and, I’ve caught up on my lame social media post volume.
Okay, so today’s 7 ways to come across smarter on business videos…
1) Get rid of verbal ticks / sloppy speech habits
2) Explain various education points in three different ways
3) Do not use the cadence of a news reporter, speak conversationally
4) Don’t state your credentials right up front
5) Use lower thirds and on-screen text for credentials
6) Drop in testimonials if appropriate
7) Edit away mistakes
BONUS Tip: Look & sound good