I’ve been on camera for more than 20 years. I’ve done just about every kind of business video you can imagine. One of my earliest projects was tech training on payphone technology. Not too long after that, I created the first ever training video for Palm Pilots. It was a VHS video that got me national exposure, and it wasn’t long before I was on national TV, I wrote a book (back when there were actual bookstores and it was hard to get books published) and eventually my training videos ended up inside the package with Sony handheld gadgets.
I’ve known for years how powerful video marketing can be, and now that companies are using videos on their web pages to connect better with their audience, I’m ready to take my years of experience being on camera and behind the camera, and help small businesses and entrepreneurs set up their own simple productions.
…find somebody who knows both pro and simple video productions… somebody who has been on both sides of the camera… and somebody who knows how to deliver pro results with simple setups and get that person to streamline the learning process.
With the launch of LarryBecker.tv and my LIVE daily Periscope episodes, I’m doing all I can to deliver timely, interactive help to everyone trying to tackle video without having to go to the local technical college or film school or even hire pro videographers part time or on contract. Sure, there’s a place for pro video production houses and Fortune 100 businesses need that level of production to look super professional and stay on the leading edge.
On the other hand, the tools are available today, so that ‘bootstrap’ entrepreneurs and small businesses can produce their own videos in-house, which look professional and sell!
Think of it this way… There was a time when small businesses had to go to a professional printer to get a newsletter or flyer done. These days we don’t think twice about using desktop publishing to make that same thing happen. There was a time when small businesses had to hire web developers to make their web sites. These days one little part time task of some hourly employees might be to make tweaks and fix up the company web site using WordPress. There was a time when any videos needed for a business required finding a production company and spending thousands to get a few minutes of finished video…
These days entrepreneurs and small businesses are discovering that they can create their own simple video productions in house. And if they do them right and keep things simple, these videos can be indistinguishable from “pro” productions!
The primary hang-up to getting to a place where in-house productions look good and are simple enough to crank out regularly, can be an expensive process of trial and error, or an expensive process lead by “video pros” who try to over-produce stuff because that’s what they learned in film school. The remaining option is to find somebody who knows both pro and simple video productions… somebody who has been on both sides of the camera… and somebody who knows how to deliver pro results with simple setups and get that person to streamline the learning process. I only know 1 guy who fits that description and this is his web site.