One of the HARDEST things for beginners is knowing what is over the top, and what is awful, unacceptable production. Some stuff will KILL your credibility and some stuff will waste your money. Today’s tip is about getting the BEST kind of help/advice for YOUR DIY videos.
Last week I was in a high-end pro studio and I showed one of the video pros a video I had done. The response was not good.
Hey, I’m Larry and I’m pretty well known as a DSLR camera expert since my job for the last 5 years or so, involved 2 major things. 1) I was the manager of a video crew at a multi-million dollar studio where we produced videos for Canon USA, B&H Photo, the largest camera retailer in the world, and others; and, 2) I was the main DSLR camera reviewer for videos on the B&H YouTube channel. I also happen to have more than 20 classes at Kelby One, mostly about individual cameras.
So Kelby One invited me back to their studios to teach a class about the new Canon 80D camera, and I worked with one of the guys who is GREAT at lighting. He’s a true professional and he really has a gift for lighting a scene.
So I was on set and they were lighting me before I started teaching my class, and I mentioned the bags under my eyes and how I hoped the lighting wouldn’t amplify how old I look. He added an up-light to the already impressive, complex lighting setup, and it made me look my best. But while he was rigging the lights, I brought up one of my recent YouTube videos and showed him how I light myself to make my face look decent.
He said, oh. Yeah. But that’s kinda flat.
That wasn’t mean or wrong. My lighting looks kind of flat compared to professionally lit, dimensional light with scrims, flags, gels, and gobos, on a professional set. But my audience, and your audience, aren’t going to be pro video lighting experts. My lighting looks professional enough that my audience will see my video as a professional production. There’s no reason for me to spend the time and ymoney to amp up my lighting.
And I want to teach my clients simple solutions that they can replicate themselves. There just isn’t any payoff to that high end production if you’re doing simple business videos in-house for sales and marketing.
The biggest takeaway from this should be in your world. If you happen to know a video pro and you ask him or her for help with your in-house video setup, realize that they might have a completely different set of standards than what you need.
You need “good enough” not “expert” production values.
I’m guessing that you are either doing your own business videos in house or you plan to soon. I’ve got something free to help you out. It’s a video called 10 Tools to Help Any Business Do Your First Pro-Looking Video In-House. It’s just 10 minutes long and it will help you get started on your very first video for your business.
Just visit LarryBecker.tv/10free