Let’s talk about the PERFECT resolution for web video. I actually coach people to use several resolutions and that’s pretty unorthodox. But if you watch this video you’ll understand that resolution can do things like help you move around on camera and even lose weight. 😉
Today I’ve got a quick trick you can use to make your 1-camera shoots look like multi-camera productions and the same tip can help you reframe your videos if they’re a little off center. It’ll even help you lose weight.
Hey, Larry here. You’ve probably heard of 720p HD and 1080p HD, and today I’ll tell you which one to use for filming business videos for online delivery, plus some resolution tricks.
720p was early HD video and it is 1280 pixels wide by 720 pixels tall. Then even higher definition came along and it’s bigger at 1920 pixels wide by 1080 pixels tall. Just so you know, 4K video is 4 times the resolution of 1080p, and there’s even 8k video but both of those are generally only in high end cameras and 4K and 8k video take HUGE amounts of memory and processing power to handle storage and editing. That stuff is overkill for in-house video production for businesses that aren’t video production companies.
So, since most online video only needs to be 720p resolution, you’ll want to SHOOT at 1080p and then save your final video project as 720p.
The extra resolution means you can zoom in a little during editing and still have great looking video. And even if you don’t want to get fancy with this kind of editing, you can use that extra resolution to re-center your subject if you messed up on centering them in the frame.
One other cool little magic trick you can do if the person on camera is on a simple background, is you can squeeze the frame a little bit this way and make the person look a little thinner. Just don’t over-do it.
So are you gonna shoot at 1080 and save your final videos at 720 like I do?
Leave a comment to tell me what you think. Do you have questions about simple, in-house video production setups? Gear? Teleprompters? Microphones? What do you want to know.
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