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Just 2 reasons most beginners get video wrong. One reason is they don’t know what they’re doing and the other reason is that they listen to a pro. Weird, huh?

Show Notes

There are 2 main reasons beginners get so many things wrong and make expensive mistakes in their videos, and one of those reasons is because they listened to a pro.


Hey, Larry here. If you missed yesterday’s video, you might not know I have a free gift I’m giving away to my viewers, and I’ll tell you how to get it at the end of this video.

So there are 2 big mistakes beginners make, and the first one probably won’t surprise you. It’s that lots of beginners think they know enough about professional looking videos that they can do one for their business, and they make amateur mistakes.

Things like bad audio or bad camera placement or bad framing or just doing something that’s distracting and tackles away from your intended message. And a lot of these mistakes come from beginners trying to recreate something they saw on TV or on YouTube.

The other mistake is listening to a pro about your videos. Now that may seem strange but hear me out.

Most of the people working in video careers have an interest in film production and indie films outside the world of business. They may have great skills in video capture, story telling, and editing… but they don’t necessarily know how to create a simple business video that connects with your audience.

I’ve consulted on all kinds of video projects after the fact, and I see all kinds of productions that are technically pretty nice, but they wasted money going over the top with certain production values that will be totally lost on their audience. I’ve even seen videographers get CEOs to talk off camera (interview style) when they’re really trying to do a video to connect with their audience.

The lighting was great! The audio was awesome. The camera angle was artistically pleasing but totally wrong for a CEO to connect with their audience. That’s a lot of wasted money and time to create a video that could be cheaper AND more effective.

The bottom line is that, if you’re a beginner considering in-house business videos, be careful not to listen to somebody who has a film school background instead of a business video background. Of course, I can help and you should listen to my advice.

So that free gift I mentioned is a video called 10 Tools to Help Any Business Do Your First Pro-Looking Video In-House. It’s a 10 minute video that will help you get started on your very first video for your business.

Just visit

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